Altenar has renewed its long-term partnership with Gran Madrid | Casino Online to continue supplying sportsbook technology for the Spanish market. The extension secures the provider's role in the operator's regulated online and retail betting operations.
Operational Strategy and Growth
The agreement allows Gran Madrid | Casino Online to maintain access to Altenar’s sportsbook solution, which supports the brand's omni-channel strategy. This technology bridges the operator's established retail sportsbook venues with its online platform, catering specifically to Spanish player requirements. The collaboration has contributed to a 21% year-on-year increase in sportsbook turnover during the first half of 2026 compared to the same period in 2025.
Antonis Karakousis, Director of Operations at Altenar, said: "Spain remains one of Europe’s most mature regulated markets, and we are proud to continue supporting Gran Madrid I Casino Online with a sportsbook solution that combines flexibility, reliability, and local expertise." Jose Felix Herreros, Country Manager at Gran Madrid, highlighted the technology's role in strengthening their betting offering.
He emphasized that the partnership supports their business development within the regulated Spanish sector.
The companies previously established a collaboration to integrate Altenar’s trading capabilities with Gran Madrid’s retail presence across its casino venues.